Monday, February 20, 2012

BMW opens 8.6-acre flagship showroom in Abu Dhabi


Where would you expect to find the largest BMW dealership in the world? At BMW headquarters in Munich? Somewhere in Texas, perhaps, where everything is bigger? Or maybe in California, a state that represents one of the automaker's largest markets? If you're shouting, "No! It's in Abu Dhabi!," you're (A) good at reading headlines and (B) correct.

The Persian Gulf emirate is the location of a new showroom that was just opened this week after a three-year construction project that cost 300 million dirhams – equivalent to over $80 million. All in all, the showroom measures a massive 35,000 square meters. That works out to some 377,000 square feet or 8.6 acres of space, allowing BMW to lay claim to the largest showroom in the world. That's a whole lot of elbow room for the company's 7 Series range, the company's most popular model line in the Middle East.

If you're wondering how even BMW's expansive model lineup could possibly eat up that much room, consider that the location represents the products of the entire BMW Group, including Rolls-Royce, Mini and BMW motorcycles as well as the Bavarian automaker's cars and crossovers