Thursday, February 02, 2012

Redbox refuses to push Warner movie delay to 56 days

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Two years after bending to Warner's demands and delaying its kiosk rentals 28 days in exchange for lower acquisition costs and a steady supply of Blu-ray discs, Redbox announced the agreement has expired. This comes as a result of Warner's desire to extend the delay between the time movies are available for purchase to the time they can be rented in kiosks or by subscription to 56 days, and instead Redbox will go back to buying the studio's movies at retail -- coincidentally, it has renewed its lease agreement with Walmart for 3,700 retail locations for three more years. While that means more expense and possibly unsure supply for Redbox -- we'll wait and see if retailer interference is an issue again -- the good news for consumers is that for the time being, they'll have the choice of renting as soon as movies go on sale. The first flick affected by the new reality is A Very Harold & Kumar Christmas, so until Warner backs off, or Redbox blinks once its streaming service comes into play, then go forth and enjoy those $1.10 rentals freely.

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