Monday, March 12, 2012

Marvel Comics showcases Augmented Reality app


Amid falling print sales, Marvel Comics is hoping to entice readers back to the paper medium thanks to a neat AR app, which keys in superhero fans on how the story was imagined

Marvel Comics has announced its latest effort to bring added value for graphic novel fans by announcing the Marvel AR app, out at the beginning of next month.

The aim of the application is to take users behind the scenes and showcase the various stages of production, in much the same was that DVD extras augment movies and TV shows.

When users fire up the Marvel AR app, built by the respected Aurasma studio, it will immediately activate the device's camera lens, and if the app has been trained to recognise a certain panel from the comic, users will be prompted to download the additional content.

Marvel;s digital chief Peter Phillips says: "The AR app will show readers what the editor was thinking, what the writer was thinking, 3D extras, and pencil art."

The bonus features will include fully coloured panes scaled back to their pencil-drawn origins, 3D animations of characters and exclusive story background from key figures at Marvel. Each compatible printed comic will feature around 8 interactive panes.

As well as building the functionality into new stories, Marvel will also be able to add extra features to its mass library of X-Men, Iron Man, Spider-Man, The Hulk, Thor and a host more superhero favourites from yesteryear.

The Marvel AR app will be available as a free download from April 2nd and the first printed comic to be bestowed with the extra content will be Avengers vs X Men #1, which is released on April 4th.